Privacy Policy

Information We Collect

Information you give us

• Your name, email address, and any contact details you submit
• Information you share when you book a call, reply to our emails, or message us on Instagram — including your Instagram handle and message content
• Details about your business — such as your niche, revenue range, and current challenges — when you share them in forms, surveys, calls, or DMs
• Payment and billing details when you buy a program or service (handled by our payment provider; we don’t store full card numbers)
• Anything else you choose to send us

Information we collect automatically

• IP address and approximate location
• Browser, device, and operating-system details
• Pages you view, links you click, and time spent on the Site
• How you reached the Site (referring source, campaign, or search terms)
• Data from cookies and similar technologies — see our Cookie Policy

Information from third parties

• Instagram and other platforms when you interact with our content or automated messaging
• Analytics and advertising partners
• Scheduling and email tools you use to connect with us

How We Use Your Information

We use your information to:

• Deliver our content, programs, and services
• Respond to your questions and provide support
• Send the resources, case studies, or materials you request
• Send marketing emails and updates you’ve opted into (unsubscribe anytime)
• Schedule and run discovery or coaching calls
• Process payments and manage your account
• Understand how our Site and content perform, and improve them
• Run and measure our advertising and social media
• Prevent fraud and keep our Site secure
• Meet our legal obligations

If you’re in the EU/EEA or UK, we rely on these legal bases: your consent (e.g., marketing emails), performance of a contract (e.g., delivering a program you bought), our legitimate interests (e.g., improving and securing the Site), and legal obligation.

How We Share Information

We don’t sell your personal information. We share it only:

• With service providers acting on our behalf — email, scheduling, analytics, advertising, hosting, and payment providers — under agreements that require them to protect it
• When required by law or in response to valid legal requests
• To protect our rights, safety, or property, or those of others
• In connection with a merger, sale, or transfer of our business (we’ll notify you if this changes how your information is handled)
• With your consent or at your direction

Third-Party Tools We Use

We rely on trusted third parties to run our business. Depending on how you interact with us, these may include:

• [Email platform — e.g., Kit / ActiveCampaign] — email delivery
• ManyChat — automated Instagram messaging
• Instagram / Meta — social content and advertising
• [Google Analytics] — Site analytics
• [Meta Pixel] — advertising measurement
• [Scheduling tool — e.g., Calendly] — booking calls
• [Payment processor — e.g., Stripe] — payments
• [Hosting / CDN provider] — serving the Site

Each provider has its own privacy policy governing how it handles your data.

Data Security

We use reasonable technical and organizational measures to protect your information — including encrypted connections, access controls, and limiting who can see your data. No system is ever completely secure, so we can’t guarantee absolute security.

Data Retention

We keep your information only as long as needed for the purposes in this policy — for example, while you’re a subscriber or client, and afterward as required for legal, accounting, or reporting reasons. When it’s no longer needed, we delete or anonymize it.

Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your information
• Object to or restrict certain processing
• Receive your information in a portable format
• Withdraw consent at any time (without affecting prior processing)
• Opt out of marketing — use the unsubscribe link or contact us

If you’re in California, you have rights under the CCPA/CPRA, including the right to know, delete, and correct your information, and to opt out of “sharing” for cross-context behavioral advertising. We don’t sell your personal information, and we won’t discriminate against you for exercising these rights.

If you’re in the EU/EEA or UK, you can also lodge a complaint with your local data protection authority.

To exercise any of these rights, email [email protected]. We’ll respond within the time required by law.

International Data Transfers

We operate online and work with providers in different countries, so your information may be processed outside your country of residence — including in the United States. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect it.

Children’s Privacy

Our Site and services are for adults and aren’t directed to anyone under 16. We don’t knowingly collect information from children under 16. If you believe a child has given us information, contact us and we’ll delete it.

Changes to This Policy

We may update this policy from time to time. We’ll post the new version here and change the “Last updated” date. We may also notify you of significant changes by email.

Contact Us

[email protected]

We aim to respond within 30 days.